The Durability Opportunity: WRAP warns fashion brands to make longer-lasting clothes, as durability is the top purchase decision for shoppers worldwide
WRAP's Durability Accelerator Initiative unites leading brands and retailers to define durability standards, prepare for regulation, and meet growing consumer demand for quality and value. Environmental action NGO, WRAP, highlights the urgent need for clearer, evidence‑based approaches to garment durability, as more than a decade of their research shows that consumers and many industry experts […]
