Tech companies are building hyper-realistic digital versions of musicians and public figures to recreate concerts and performances. That capability is prompting legal, ethical and commercial questions about who decides when a deceased artist can appear again.
Startups are funding and building hyper-realistic digital avatars to recreate concerts for living and deceased artists, using archival footage and motion capture.
Families and living performers have publicly objected to posthumous digital use of likeness and voice, highlighting gaps in consent and grief considerations.
The business case rests on lower-cost touring alternatives and archive monetisation, but rights, contracts and regulation are unsettled.
The post Digital Avatars Are Bringing Deceased Artists Back To The Stage – Where Do We Draw The Line?
Unit1 hopes to offer lower cost version of shows such as Abba Voyage, showcasing living and dead artists in any venue The former chief executive of Andrew Lloyd Webber’s entertainment group has obtained a near-£15m investment for his UK music tech startup that hopes to recreate classic concerts by manifesting musicians
Alex Lawson / The Guardian : UK-based Unit1, which develops “hyper-realistic” digital avatars of musicians to recreate classic concerts, raised nearly £15M from Balderton Capital and others — Unit1 hopes to offer lower cost version of shows such as Abba Voyage, showcasing living and dead artists in any venue
Welcome to Rendering, a Deadline column reporting at the intersection of AI and showbiz. Rendering examines how artificial intelligence is disrupting the entertainment industry, taking you inside key battlegrounds and spotlighting change-makers wielding the technology for good and ill. Got a story about AI? Rendering w
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