Pocketgamer iconPocketgamerSep 22, 2026

"The friction around alternative distribution is starting to come down"

For years, mobile game distribution has largely revolved around two dominant platforms, with developers building their businesses around the big names of Apple's App Store and Google Play. During this time, alternative app stores have existed, but studios have treated them as a secondary consideration in the West.

"The friction around alternative distribution is starting to come down"

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For years, mobile game distribution has largely revolved around two dominant platforms, with developers building their businesses around the big names of Apple's App Store and Google Play.

During this time, alternative app stores have existed, but studios have treated them as a secondary consideration in the West.

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For years, mobile game distribution has largely revolved around two dominant platforms, with developers building their businesses around the big names of Apple's App Store and Google Play. During this time, alternative app stores have existed, but studios have treated them as a secondary consideration in the West.

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