Scott Lamont created a one-stop website that models how independence could affect an individual’s finances and local outcomes, aiming to win the middle ground with clear, personalised answers and transparent scenarios.
NewScot gives users a personalised calculator that estimates how independence might affect income, housing and pensions based on age, location and family status.
The site matches users with a ‘story closest to yours’ profile and a modelling tool that lays out platform and pessimistic scenarios for economic outcomes and EU membership timing.
Its creator, chartered accountant Scott Lamont, built the site to target swing voters and intentionally includes risks and long timeframes to be honest about uncertainty.
NewScot is a website designed to give undecided Scottish voters a single place to see concrete, personalised information about what independence could mean for them. Its founder, 28-year-old chartered accountant Scott Lamont, says the site responds to the common experience of voters who like the idea of independence in principle but hesitate when they imagine the household-level impacts.
The core feature is a calculator that asks for basic inputs — age, housing status, income, occupation, location and family situation — and produces tailored results about potential benefits and drawbacks under independence. The site also offers a "story closest to yours" match: users see case studies of people in similar circumstances and how independence would affect them.
A second, more technical feature is a modelling tool. It lets users change variables that influence national outcomes, such as the speed of joining the EU, offshore revenue levels and immigration. The model produces at least two labeled outcomes: a "platform case" that estimates Scotland would be better off by year four after independence and a "pessimistic case" that delays net benefit until year 15 under less favourable assumptions.
Why the approach targets swing voters
He describes the project as six months of evening-and-weekend work while continuing a job as a tax adviser at a big four firm. Lamont is an SNP member and created the site to persuade more people to vote Yes, but he emphasises including the risks and scenarios people care about.
How the site addresses previously tricky questions
Currency is handled with a clear statement: an independent Scotland would use a new Scottish pound issued by a Scottish central bank. The site also aims to answer operational questions that have been politically sensitive, following other pro-independence projects that focus on the granular work of establishing regulatory agencies and public services.
If you are undecided and worried about how independence would affect your personal finances or local services, NewScot offers personalised estimates and scenario tools so you can compare short- and long-term possibilities. The site is positioned to be a reference for voters who want concrete, relatable information rather than high-level constitutional debate.
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