Peloton launches a $2,195 foldable treadmill as part of a treadmill-first turnaround push

The useful part

Prev Next Peloton announced the $2,195 Tread Flex, its cheapest and first foldable treadmill, as part of a broader push to revive flagging sales. Jordan Valinsky Posted Peloton is launching its cheapest treadmill yet, in the hope that running's surging popularity will spur sales. The fitness equipment maker announced Tuesday it will soon release a $2,195 treadmill called the Tread Flex.

How it works

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• That's about $1,000 cheaper than its current lineup, and also the company's first-ever foldable device that contracts to roughly half its size.
• Peloton hopes the space-saving design will entice new customers, like those with apartments or smaller homes, to buy the company's pricey equipment.
• Focusing on walking and running is a major initiative for CEO Peter Stern, who has the massive task of transforming the beleaguered company.

What to take from it

Running and walking have grown since the pandemic because they're inexpensive and are bringing people together with clubs, he said. Once a pandemic-era success story, sales have slumped in recent years and its stock has fallen 42% since it last unveiled new products, in October 2025. That equipment ultimately failed to lure back shoppers and the company conducted another round of layoffs at the beginning of the year.

Example or evidence

• Vennare said that the Tread is a strong product, but Peloton needs to be better attuned to what today's customers wants, like tracking the entire running journey or integrating into a holistic fitness routine.
• All three treads are equipped with swivel TVs for its streaming classes and cameras for its AI technology, which delivers instant feedback.
• They go on sale on October 1 in North America, ahead of the holiday shopping season.

Details worth keeping

Stationary bikes are expected to grow at a much slower pace.

Related coverage

• Mashable: Peloton unveils its new treadmill lineup starting Oct. 1, 2026, featuring the folding $2,195 Tread Flex, AI-powered Tread Vision, and Tread+ Vision with Sled Mode.
• Cnet: The Tread Flex, one of three new models, is also the company's least expensive treadmill at $2,200.
• Engadget: The Tread Flex is the company's first fold-up treadmill, and also its cheapest to date.