Compared to 2021, when the sector was valued at EUR 6.1 billion, Romania's e-commerce sector more than doubled in value in just four years. At the same time, e-commerce accounts for 3.39% of Romania's GDP, above the average levels in both Central Europe (2.82%) and Eastern Europe (2.41%).
Compared to 2021, when the sector was valued at EUR 6.1 billion, Romania's e-commerce sector more than doubled in value in just four years.
The data also show that Romania still has significant room for convergence.
At the same time, e-commerce accounts for 3.39% of Romania's GDP, above the average levels in both Central Europe (2.82%) and Eastern Europe (2.41%).
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Compared to 2021, when the sector was valued at EUR 6.1 billion, Romania's e-commerce sector more than doubled in value in just four years. At the same time, e-commerce accounts for 3.39% of Romania's GDP, above the average levels in both Central Europe (2.82%) and Eastern Europe (2.41%). The data also show that Romania still has significant room for convergence.
For 2026, the report forecasts further growth, to EUR 13.5 billion. According to the report, quoted by the Romanian Association of Online Stores (ARMO), the country has the largest e-commerce sector in Eastern Europe, accounting for more than half of the region's total value of EUR 23.3 billion recorded in 2025. Looking at the Central and Eastern European markets together, Romania is among the region's largest digital economies: the EUR 12.9 billion spent online by Romanians on goods and services is comparable to the EUR 12.1 billion spent in Czechia and exceeds the figures for Austria, Hungary, and Bulgaria.
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