Hasbro debuts Studio Series Bumblebee tied to Optimus Prime: Awakening short

# What happened

Hasbro announced the Transformers Studio Series Movie 1 Bumblebee Deluxe Class, a new action figure inspired by the animated short Optimus Prime: Awakening. Pre-orders begin today at 1PM ET on Hasbro Pulse and through major retailers including Amazon, Walmart, Target, and Entertainment Earth. The product listing and promotional assets position the figure as a collectible meant to reflect the short's animation design.

# Why this matters to collectors

This release links a lower-priced Deluxe Class figure to a cinematic short that's being presented alongside select re-releases of The Transformers: The Movie (1986). That connection makes the figure relevant for collectors tracking the Studio Series continuity and for fans who want toys that match on-screen appearances. The short also has significance for fans because it includes Peter Cullen's final original voice performance as Optimus Prime and features veteran voice actor Frank Welker.

# Product details you need to know

• Size and conversion: The figure stands 4.5 inches (approximately 11.4 cm) in robot mode and converts between robot and car modes in 24 steps.
• Accessories and features: It comes with an attachable fusion cannon accessory. The Studio Series build emphasizes animation-inspired sculpting and high articulation for posing.
• Packaging and classification: Marketed as Studio Series Transformers Movie 1 Bumblebee, Deluxe Class, for ages 8 and up.

# Where and when to buy

Pre-orders open at the same time across multiple sellers: Hasbro Pulse, Amazon, Walmart, Target, Entertainment Earth, and participating retailers. The product page and promotional video were released by Hasbro alongside the announcement. If you plan to buy at retail price, set a reminder for the 1PM ET pre-order window to avoid missing stock at launch.

# About Optimus Prime: Awakening (the short)

# Collector considerations

• Poseability vs. price: The figure emphasizes poseability and a 24-step conversion while remaining at a sub-$30 price point, which may attract buyers who want an articulated display piece without the higher costs of larger lines.
• Availability window: Although pre-orders start now, the shipping/retail availability is listed for Fall 2027. Plan purchases accordingly if you want to receive the figure on release rather than waiting for wider retail distribution.

# Bottom line

Hasbro's new Studio Series Deluxe Bumblebee is a relatively affordable, animation-accurate toy tied to an emotionally significant short. If you want a display-ready Bumblebee that matches Optimus Prime: Awakening, set a pre-order alert for 1PM ET and review retailer listings for shipping timelines toward Fall 2027.