Thedieline iconThedielineSep 22, 2026 ~1 min source read

Meta’s Muse Logomark, Designed by Jessica Hische

This past Wednesday, lettering artist, designer, and author Jessica Hische took to Threads to announce that she had worked alongside Meta's team to create the icon and logotype for their agentic AI, Muse. Acknowledging that people would be "mad because it's AI and Meta," Hische sought to explain at least why she had taken the gig in the first place.

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This past Wednesday, lettering artist, designer, and author Jessica Hische took to Threads to announce that she had worked alongside Meta's team to create the icon and logotype for their agentic AI, Muse.

Acknowledging that people would be "mad because it's AI and Meta," Hische sought to explain at least why she had taken the gig in the first place.

And, as Meta chief AI officer Alexandr Wang noted today on X (not Threads), it doesn't look like a butthole.

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This past Wednesday, lettering artist, designer, and author Jessica Hische took to Threads to announce that she had worked alongside Meta's team to create the icon and logotype for their agentic AI, Muse. Acknowledging that people would be "mad because it's AI and Meta," Hische sought to explain at least why she had taken the gig in the first place. And, as Meta chief AI officer Alexandr Wang noted today on X (not Threads), it doesn't look like a butthole.

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  • While plenty of comments voiced support, just as many chastised her for even considering the project, which I can mostly sum up as a general narrative thread of "How could you?" FWIW, it's pretty rich to...

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It's both an obvious "M" and yet at the same time, not an "M". (Yet Meta AI's logo/icon is a little butthole-y.) ★

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