The scarcity of micro lots generates excitement, but by nature, the buzz is short-lived. For many roasters, the goal is longevity, and constantly rotating micro lots and high-end single origins is hard to pull off.
The scarcity of micro lots generates excitement, but by nature, the buzz is short-lived.
For many roasters, the goal is longevity, and constantly rotating micro lots and high-end single origins is hard to pull off.
Instead, many of the industry's most celebrated roasters built their stability on a small core of dependable blends, offering consistent flavour profiles most customers want.
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The scarcity of micro lots generates excitement, but by nature, the buzz is short-lived. For many roasters, the goal is longevity, and constantly rotating micro lots and high-end single origins is hard to pull off. Instead, many of the industry's most celebrated roasters built their stability on a small core of dependable blends, offering consistent flavour profiles most customers want.
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