Macworld iconMacworldSep 23, 2026 ~1 min source read

Apple developing screenless fitness tracker, report claims

(There's also the acclaimed Vision Pro VR headset, but that device is far too expensive to enter the mainstream.) Now Apple is plotting its next major push into the wearables space. One option, according to a new report, is a type of health and fitness tracker.

Apple developing screenless fitness tracker, report claims

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(There's also the acclaimed Vision Pro VR headset, but that device is far too expensive to enter the mainstream.) Now Apple is plotting its next major push into the wearables space.

One option, according to a new report, is a type of health and fitness tracker.

If that sounds similar to the Apple Watch (which found success at the very moment when Apple came to understand its value as a health and fitness accessory) there's a key difference.

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The useful part

(There's also the acclaimed Vision Pro VR headset, but that device is far too expensive to enter the mainstream.) Now Apple is plotting its next major push into the wearables space. One option, according to a new report, is a type of health and fitness tracker. If that sounds similar to the Apple Watch (which found success at the very moment when Apple came to understand its value as a health and fitness accessory) there's a key difference.

How it works

  • Macworld Apple's senior management are known to regard the wearables market as an important and lucrative one, and the company has already launched two successful wearable product lines: the Apple Watch,...
  • This product would not have a screen, which simplifies its functionality, improves battery life, and brings down the price.
  • Writing for Bloomberg (subscription required), Mark Gurman claims Apple is currently developing prototypes of the device, but hasn't yet decided whether or not to release it.
  • "The project remains in a preliminary phase known internally as a technology investigation," he explains.

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