Holiday Hill Farm and the Spookley franchise launch “25 Ways to Celebrate Spookley,” a campaign for families, classrooms, and attractions that highlights books, events, educational resources and anti-bullying programming throughout #SpookleySeason.
Spookley marks 25 years with a multi-part campaign called 25 Ways to Celebrate Spookley aimed at families, educators and fans.
Campaign highlights include a virtual birthday reading on Oct. 21, a new Spirit Halloween costume, a 4D zoo/aquarium attraction film, and classroom resources tied to bullying prevention.
Spookley is the Official Spokes-Pumpkin for PACER’s National Bullying Prevention Center and offers free classroom activities and a Bullying Prevention Pledge.
# What's happening
Spookley the Square Pumpkin, the picture-book character created by Joe Troiano, is celebrating its 25th anniversary. Holiday Hill Farm rolled out a campaign called "25 Ways to Celebrate Spookley" that runs through the fall season and invites families, educators, pumpkin patches and attractions across North America to participate in events, programming and giveaways.
# Why it matters
Spookley began as a non-scary bedtime story and has grown into a franchise that includes books, animated films, music, stage productions, seasonal attractions and classroom materials. The character is used to promote kindness and acceptance and is aligned with anti-bullying work: Spookley serves as the Official Spokes-Pumpkin for PACER's National Bullying Prevention Center and National Bullying Prevention Month every October.
# What's in the 25 Ways to Celebrate campaign
The campaign mixes digital, in-person and classroom activities so families can choose how to participate. Highlights called out by Holiday Hill Farm and Spookley's team include:
The full list of 25 activities and event ideas is posted at www.spookley.com/25th.
# People behind Spookley
Holiday Hill Farm manages the franchise and is promoting the anniversary as an opportunity for families to remember and create traditions related to Spookley. Aaron Burakoff, Head of Franchise Management at Holiday Hill Farm, said the milestone gives families a chance to celebrate memories and start new ones associated with Spookley.
# Where to find events and resources
# Bottom line
Spookley The Square Pumpkin is always a favorite Halloween read-aloud. It’s a great book about being unique, tolerance, and perseverance. After reading the book, we completed these activities. For all of our Spookley The Square Pumpkin lessons, we used our Read It Up! resource! Click the image below to learn more about
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