Useful takeaways from this story.

You start with an inbox, a shared spreadsheet and whatever tool the first good client happened to need.

Nobody sets out to build an operating system for their agency.

That setup works, and it keeps working for longer than it should.

Building the complete brief

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The useful part

You start with an inbox, a shared spreadsheet and whatever tool the first good client happened to need. Nobody sets out to build an operating system for their agency. That setup works, and it keeps working for longer than it should.

How it works

  • That setup works, and it keeps working for longer than it should.

Example or evidence

  • Nobody sets out to build an operating system for their agency.

Details worth keeping

The failure, when it arrives, is rarely dramatic.

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