Paultan iconPaultanSep 23, 2026

McLaren reveals new logo based on wordmark from Bruce McLaren’s family garage sign

McLaren has revealed a new brand identity, and for the first time in the company's 63-year history, it references the founder rather than a sponsor.

McLaren reveals new logo based on wordmark from Bruce McLaren’s family garage sign

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McLaren has revealed a new brand identity, and for the first time in the company's 63-year history, it references the founder rather than a sponsor.

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McLaren has revealed a new brand identity, and for the first time in the company's 63-year history, it references the founder rather than a sponsor.

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