Apple has opened Apple Music Hall, its first dedicated live-music venue, inside Battersea Power Station in London, the same building that houses Apple's UK headquarters. The room holds 600 people and is purpose-built to capture live performances as high-quality audio and video for immediate broadcast and future releases.
The hall is wired for 16 or more broadcast cameras feeding a purpose-built broadcast control room. Apple says that iPhone video capture can run in parallel with traditional cameras. Two dedicated recording and mix studios sit behind the stage and capture each performance as a multitrack recording. That recording can be mixed live or later into Spatial Audio, and artists can leave with a finished Spatial Audio recording, a broadcast-ready mix, and multicamera video.
The audience experience is driven by a 48-speaker spatial sound system that surrounds the room. The stage is 38 feet wide and can be configured front-facing or in the round to suit different production needs.
Apple bills shows as one-time-only performances that will be livestreamed globally for fans who are not in London. The Apple Music Hall website lists an opening date of September 28 and offers an email signup for show and on-sale announcements. Apple has not yet announced the first acts or provided ticketing or pricing details. Updates will appear on the venue's @applemusichall Instagram and TikTok.
Zane Lowe, Apple Music's Global Creative Director, said the company looks for "new opportunities to connect the artists and the fans because we are fans." Oliver Schusser, Apple's vice president of Apple Music and International Content, called the venue "an unprecedented step further in our commitment to artists and fans."
Apple also opened new Apple Music Radio studios in the same Battersea Power Station building, consolidating more of its London audio and broadcast operations at the site.
Apple has not revealed the first performers, ticketing mechanics or pricing. The venue's launch page and social channels are set up for future announcements and ticket-sale alerts.