Creativeboom iconCreativeboomSep 23, 2026

No bag? No problem: Aldi unveils a new jacket that transforms into a shopping bag

The transformable jacket comes as new research uncovers the UK's bizarre bag-for-life habits. It also makes a clever little marketing campaign for the budget supermarket chain.

No bag? No problem: Aldi unveils a new jacket that transforms into a shopping bag

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The transformable jacket comes as new research uncovers the UK's bizarre bag-for-life habits.

It also makes a clever little marketing campaign for the budget supermarket chain.

The transformable jacket comes as new research uncovers the UK's bizarre bag-for-life habits. It also makes a clever little marketing campaign for the budget supermarket chain. Aldi's middle aisle is...

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The transformable jacket comes as new research uncovers the UK's bizarre bag-for-life habits. It also makes a clever little marketing campaign for the budget supermarket chain.

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