ToyFest and The Reunion Combine in Las Vegas to Broaden Buyer Access and Connections

# What happened ToyFest, the long-running specialty toy show produced by the Western Toy & Hobby Representatives Association (WTHRA), is joining forces with The Reunion, a show focused on souvenirs, gifts, and resort retail. The two events will co-locate at the Expo at World Market Center in Las Vegas, scheduled for April 14–16, 2027.

# Why the move matters The stated purpose of the co-location is practical: give retailers, manufacturers, exhibitors, showroom operators, and sales representatives easier access to more products and new retail channels during a single trip to Las Vegas. ToyFest's leadership frames the arrangement as an expansion of opportunity rather than a replacement of the existing show experience.

# What attendees can expect

• Separate identities preserved: Each show will keep its own exhibit footprint and branding so buyers can navigate the event according to their needs and comfort level.
• Cross-channel access: Through The Reunion's buyer network, toy exhibitors can connect with gift shops, museums, zoos, resorts, and other specialty businesses outside the traditional toy channel.

# How it will affect sales reps and showrooms Independent sales representatives remain central to the ToyFest model. The Reunion partnership gives reps the chance to continue servicing current accounts while introducing product lines to new retail audiences they may not previously have targeted. Showroom operators and rep networks are described as core advantages that the combined event retains.

# Organizers' goals and measures of success

# Logistics and registration Organizers said the layout will allow movement between the two shows without making the overall experience overwhelming. Exhibitor and attendee registration for the combined event is open, with details available at ToyFestUS.com.

# Bottom line The partnership is positioned as a practical reshaping of trade-show travel: one trip, more categories, and more potential buyers for exhibitors while keeping ToyFest's characteristic showroom-and-rep environment intact. For specialty toy businesses that want access to broader retail channels or for buyers seeking wider product discovery, the co-located April 2027 Expo offers a single destination to pursue those goals.