The Noble Collection signs multi-year global licensing deal with Hasbro for Transformers products

The useful part

The Noble Collection has entered into a global, multi-year licensing partnership with Hasbro for Transformers, with the first products available for pre-order as of Aug. The agreement grants The Noble Collection global rights to develop products across Transformers Generations, which includes G1 (the original animated series and Generation 1) and the Transformers live-action film franchise. The manufacturer, distributor and retailer of collectibles and licensed products will produce accessories, stationery, games and collectibles.

How it works

• The debut collection includes articulated keychains, unisex bracelets and dioramas, with additional products to follow.
• He has consulted on toy lines, books, documentaries and TV shows.
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• The brand features Autobots and Decepticons, including characters such as Optimus Prime and Megatron.
• The collection will be distributed to retailers across North America, Europe and other regions.

What to take from it

"From the G1 series that started it all to the blockbuster films that introduced Transformers to a new generation, this collaboration lets us celebrate the full breadth of the brand. We can't wait for fans and collectors around the world to roll out with us this Fall." Share this: Like Loading… Daniel Pickett AFi founder and Editor-In-Chief Daniel "Julius Marx" Pickett has been around toys his whole life.

Example or evidence

• In 1999 he was confounded by a lack of information and news about some of his favorite toy lines he was collecting.
• Since he couldn't find the information he decided to pursue it himself thinking other people might also be interested in the same news.
• He started writing a weekly column on the toy industry and action figure for a toy news site and in a years time he tripled the sites daily traffic with his updates, reviews and product features.
• He built relationships with every major toy manufacturer and many sculptors, painters and mold makers.

Details worth keeping

Wednesday, September 30, 2026 The Noble Collection Partners with Hasbro for Transformers Product Line September 23, 2026 From License Global- The multi-year global licensing deal covers accessories, stationery, games and collectibles based on Transformers G1 and the film franchise. Products are available to pre-order now at NobleCollection.com. "The Transformers franchise has stood at the heart of pop culture for more than 40 years, and it is an honor for The Noble Collection to bring this universe to life through officially licensed product," says Julian Montoya, president, The Noble Collection.

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