YouTube will let you create and save custom recommendation feeds for different interests

YouTube is turning a prior experiment into a built-in feature called Custom Feeds. Instead of relying only on your watch history and the opaque recommendation algorithm, you will be able to tell YouTube, in plain language, what you want to see and save that as a separate feed.

You create a feed by entering a conversational prompt describing the videos you want — for example, "long documentaries for winding down" or "podcasts for a 30-minute commute." You can make and save multiple feeds for different interests, moods, or routines. Each feed shows up on the Home tab as its own lane and automatically refreshes with new recommended videos that match your prompt.

YouTube's usual Home recommendations are shaped over time by watch history, likes, and subscriptions. That can lead to an unwelcome one-off video influencing future suggestions. Custom Feeds separate that behavior: you can channel specific interests into dedicated spaces so your main Home recommendations aren't constantly remixed by momentary curiosities.

YouTube said Custom Feeds will roll out to users in the US across web, mobile apps, and TVs this fall. The feature expands the limited test that earlier added a "Your Custom Feed" chip beside Home for select users into a fuller experience with multiple saved feeds.

Other viewer-facing updates announced

YouTube expanded Ask YouTube with shopping-focused capabilities: organized product comparisons, follow-up questions, and voice interaction on TVs. These additions aim to help viewers ask targeted questions about products and get structured answers while browsing.

• Keep long-form learning or documentary content in one feed while preserving your main Home for shorter, familiar channels.
• Build a commute feed with podcasts that match your trip length without affecting your evening recommendations.
• Create a discovery feed to find new DIY or niche creators while leaving subscriptions-driven suggestions intact.

The company is enlarging a test into a broadly available feature in the US, and it pairs Custom Feeds with other interface and search improvements like the shopping-focused Ask YouTube expansion. If you rely on YouTube for a mix of steady subscriptions and occasional deep dives, Custom Feeds gives a way to split those behaviors without changing viewing habits.