Novaco has added an AI-powered Action Bar to its Nova Web dealer websites to let customers search stock, ask natural-language questions and complete test-drive or workshop bookings when dealer systems are connected.
The Action Bar replaces a chat bubble and offers page-specific actions — search inventory, ask about availability, request a test drive or book a workshop appointment.
Where dealer workshop or back-office systems are connected, the Action Bar can complete bookings directly rather than creating an internal task for staff.
The Action Bar adapts to the page a customer is viewing and suggests relevant actions. On an inventory page, customers can describe the car they want and search the dealer's live stock. On an individual vehicle page, customers can ask about availability, part exchange, visiting the showroom or booking a test drive.
For aftersales, the interface can collect concrete vehicle details such as registration and mileage. If a dealer has connected its workshop software to Nova Web, the Action Bar can place an appointment directly into that workshop system rather than generating a manual follow-up task.
The Action Bar also aims to improve customer discovery on dealer websites. Allowing customers to describe their ideal car in plain language and search live stock can reduce friction between browsing and booking.
The Action Bar's ability to complete bookings depends on the dealer's connected systems. If workshop or other back-office software is not integrated, the interface will still collect details and create enquiries, but staff will need to convert those into appointments or sales actions.
Novaco frames Nova Web as one element of a broader product family that includes Nova Messaging and Nova Voice. The company intends those channels to draw on the same connected dealer systems so enquiries and actions can be handled across web chat, messaging and voice.
The Action Bar follows a broader trend of vendors adding automation and AI-driven interfaces to dealer touchpoints. The specific commercial distinction Novaco makes is whether an interaction stops at an enquiry or results in a booking entered into live dealer systems. That distinction drives whether the tool lowers front-line workload and reduces downstream back-office effort.
If dealers already run multiple systems — DMS platforms, CRM, workshop software — the value of the Action Bar depends on how many of those connections are in place. Without connected systems, the tool improves the customer experience but leaves follow-up work on staff.
Cazoo has introduced an AI call-summary tool to help car dealers identify follow-up actions and higher-intent sales enquiries.
Nexbotix founder and chief executive Chris Porter explains where back-office costs accumulate and how dealer groups can turn automation into measurable savings
TekCor4 has announced the launch of a new marketing system designed to maximise dealer aftersales utilisation and profit.
Join Thomas Orthgiess, chief product officer for Cazoo to discuss the realities of how AI can aid dealers. This interview is part of AM Innovation Week 2026.
Aion is sticking with its strategy of steady dealer network growth with established groups, as it launches its second UK model.
Loading more related stories...
Open the app view to save this story, compare related coverage, and continue from the same source.