Changes to App Tracking Transparency in the E.U.

The useful part

As part of agreements with select European competition authorities, Apple is introducing changes to its App Tracking Transparency framework in the European Union. Beginning with iOS 27.2 and iPadOS 27.2, developers will have the option to use an alternative version of the App Tracking Transparency system prompt in the EU. The requirements for when you must seek permission to track users will remain the same.

How it works

• A user cannot be re-prompted if they have disabled "Allow Apps to Request to Track" (renamed to "Allow Apps to Request to Link Your Activity Across Companies" in the EU) in their device's Settings.
• What DMA/EU proponents have fooled themselves into believing is that the European Commission works to move users into, or at least closer to, the top spot.
• The truth is that they (and national regulatory authorities in Europe) work to move third-party developers and publishers into a more privileged position, at the expense of users' privacy and experience.
• for users in the European Union, you can reprompt [ sic ] a user via the App Tracking Transparency system prompt one year after the user's previous choice in your app's App Tracking Transparency system...
• Due to legal requirements, only the alternative version of the system prompt is available for apps distributed in Germany, France, Italy, Poland, and Romania.

What to take from it

As Benjamin Mayo notes, "Allow Apps to Request to Link Your Activity Across Companies" is catchy.

Details worth keeping

I've long argued that Apple prioritizes those groups in that order.