Krispy Kreme debuts Original Glazed Coffee Flavored Doughnut for National Coffee Day

# What happened Krispy Kreme introduced an Original Glazed Coffee Flavored Doughnut for a limited time around National Coffee Day. The chain is pairing the new doughnut with short-term pricing and a free coffee offer to drive traffic during the promotion window.

# What you need to know

Promotions running alongside the product launch:

• Sept. 26–29: Purchase any regularly priced dozen and you can add a dozen Original Glazed Coffee Flavored Doughnuts or a dozen Original Glazed Doughnuts for $5 at participating shops.
• Sept. 29 (National Coffee Day): Receive a free small or medium hot or iced coffee with any purchase at participating locations.

Krispy Kreme's chief brand and product officer, Alison Holder, is quoted in the announcement saying, "Coffee and doughnuts are already a perfect pair, so bringing coffee flavor to our iconic Original Glazed doughnut makes National Coffee Day even sweeter. It's smooth, craveable and unmistakably Krispy Kreme – and we can't wait for fans to try it." That statement communicates the company's positioning for this limited flavor release.

# Why it matters for customers and operators For customers: The promotion offers two familiar incentives — a limited-edition flavor and discounts on bulk purchases — plus an accessible free coffee offer on National Coffee Day. If you plan to visit, check that your local shop is participating before relying on the deal.

For franchisees and operators: Time-limited flavors and combo promotions are a straightforward way to boost foot traffic over a short window. Offering a $5 additional dozen when buying a regularly priced dozen encourages larger transactions and likely increases in-store purchases on the promotion days.

# How to act on it

• If you want the new coffee-flavored doughnut, visit a Krispy Kreme between Sept. 26 and Sept. 29. Promotions apply only at participating shops.
• Plan to buy a full-price dozen if you want to take advantage of the $5 dozen offer.
• On Sept. 29, bring any purchase to claim a free small or medium hot or iced coffee at participating locations.

# Context and related moves

# Bottom line This is a short-window, low-friction promotion combining a new coffee-flavored Original Glazed doughnut with a straightforward bulk discount and a one-day free coffee offer. If you enjoy Krispy Kreme's Original Glazed and want a coffee twist, the product and promotional pricing make it easy to try during the Sept. 26–29 window.