DreamWorks Animation and Universal are rolling out merchandise timed with the film’s U.S. release: T-shirts, backpacks, children’s books and a Magnolia limited-edition ube ice cream sold at Seafood City locations.
Merchandise partners BoxLunch and Hot Topic are selling apparel and backpacks timed with the film’s U.S. release.
Random House Children’s Books will publish four tie-in titles, including a junior novelization and activity journal.
Magnolia Ice Cream created a limited-edition ube flavor in Forgotten Island packaging, available at Seafood City stores in the U.S.
# What this rollout covers DreamWorks Animation's Forgotten Island opens in U.S. theaters Sept. 25. Universal coordinated a product push to keep the film visible after people leave theaters. The rollout mixes apparel, accessories, children's books and a food tie-in: Magnolia Ice Cream's limited-edition ube flavor in film-branded packaging, sold at Seafood City locations in the U.S.
# Why the ube ice cream matters Magnolia has produced ube ice cream since 1972. For this release, Magnolia packaged its ube in Forgotten Island branding and distributed it through Seafood City stores in the U.S. Ube—purple yam used in Filipino desserts—connects to the film's Filipino setting. Magnolia indicated additional flavors (like Macapuno Coconut) are expected later, and availability is limited by Seafood City's store footprint, so check locations before planning a trip.
# Apparel and accessories: BoxLunch and Hot Topic BoxLunch listed about ten Forgotten Island items online, including:
Hot Topic released three items on Sept. 25:
# Books for younger readers: Random House Children's Books
# What the film is and how merchandise connects
# Practical notes on buying
# Bottom line Island merchandise rollout covers a range of fan needs: wearable merch and backpacks for casual shoppers, four children's books for young readers, and a culturally specific food tie-in via Magnolia's ube ice cream. Availability and formats differ by retailer and release date, so plan purchases by checking the specific vendor pages and Seafood City locations.
The Block Atrium of SM North EDSA has turned into a destination for Filipino flavor enthusiasts as UBE CRAZE 2026 brings together a wide selection of food and beverage brands celebrating the versatility of ube. Running from September 18 to October 4, the 17-day food event gives visitors plenty of opportunities to explo
Filipino audiences can now secure tickets for DreamWorks Animation’s “Forgotten Island,” which is set to arrive in Philippine cinemas this month. The upcoming animated film follows high school graduates Jo (H.E.R.) and Raissa (Liza Soberano) as they embark on one last celebration before life takes them in different dir
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