Skift iconSkiftSep 23, 2026

Expedia Bets Against the All-Powerful AI Travel Agent

Expedia wants a seat inside the new wave of AI agents, including Meta's Muse. CEO Ariane Gorin is betting on a messier future for travel: multiple entry points and specialized agents, not one bot that owns the whole trip.

Expedia Bets Against the All-Powerful AI Travel Agent

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Expedia wants a seat inside the new wave of AI agents, including Meta's Muse.

CEO Ariane Gorin is betting on a messier future for travel: multiple entry points and specialized agents, not one bot that owns the whole trip.

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Expedia wants a seat inside the new wave of AI agents, including Meta's Muse. CEO Ariane Gorin is betting on a messier future for travel: multiple entry points and specialized agents, not one bot that owns the whole trip.

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