Finextra iconFinextraSep 23, 2026

Citi launches media platform for advertisers

Citi is the latest US financial services giant to launch a media platform, tapping into its transaction data to help advertisers better target customers.

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Citi is the latest US financial services giant to launch a media platform, tapping into its transaction data to help advertisers better target customers.

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Citi is the latest US financial services giant to launch a media platform, tapping into its transaction data to help advertisers better target customers.

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