After ten years and an expanded menu beyond seafood, the Bondi-born bowl chain renamed itself Thisbowl, reopening its original store with a new fitout and announcing $10 house bowls at locations across Australia.
The Bondi Beach flagship reopens on Saturday, September 26 with a redesigned, larger space and collaborations including Gelato Messina, Motorino merch and house sodas by September Studios.
A nationwide celebration will follow on Saturday, October 10 when over 60 locations across NSW, Victoria and Queensland will offer $10 house-favourite bowls.
Core elements remain: the scribbled fish logo and the build-your-own bowl format are being retained despite the name change.
# What happened Fishbowl is changing its name to Thisbowl. The rebrand marks the chain's 10th anniversary and comes as the menu has moved well beyond the fish-focused poke bowls it started with in Bondi in 2016.
# Why the name change
# Bondi relaunch details The Bondi Beach store — where the business began — reopens as Thisbowl on Saturday, September 26. The venue has been redesigned by Studio Gram and doubled in usable space to include both indoor and outdoor seating. Design details mentioned include terrazzo floors, reflective ceilings, walnut burl accents, stainless steel finishes and bespoke interior touches. The relaunch includes $10 house-favourite bowls available all day at the Bondi flagship.
There are also launch activations: a limited soft-serve dessert created in collaboration with Gelato Messina, tenth-anniversary merchandise by Bondi label Motorino, and house sodas inspired by florist September Studios.
# Nationwide roll-out and promotion By mid-October, over 60 stores across New South Wales, Victoria and Queensland will carry the Thisbowl name. For customers who can't make it to Bondi, the chain is staging a nationwide birthday event on Saturday, October 10 featuring $10 house-favourite bowls at participating locations.
# What stays the same Despite the name change, the brand retains several familiar features. The original scribbled fish logo remains part of the identity, and the build-your-own bowl format that defined Fishbowl's service continues under Thisbowl.
# Founders' framing
# What to expect next The rebrand is primarily a change of name and fitout rather than a wholesale shift in operations. Expect the same made-to-order bowl service with an expanded range of proteins and some limited-edition products and merch tied to the tenth-anniversary events. The national $10 bowl day on October 10 gives customers across several states an opportunity to sample the rebranded menu without visiting Bondi.
# Bottom line Thisbowl keeps Fishbowl's bowl concept while removing the seafood-centric implication of the old name. The brand marks the ten-year milestone with a refreshed Bondi flagship, limited-edition collaborations and a national promotional day aimed at introducing the renamed chain to a wider audience.
All stores will rebrand to Thisbowl by mid-October, with the group also reopening its Bondi Beach location. The post Fishbowl rolls out new Thisbowl branding nationwide appeared first on hospitality | Magazine .
Customers are welcome to keep calling it Fishbowl if they want – just don’t call it a slop bowl.
The new 70-seat space, designed by Bergman & Co, will retain its charm and character that have come to define the brand.
Weekly promotion gives guests a customizable, better-for-you boost to kick off the week The post Frutta Bowls Introduces “Fresh Start Mondays” With $6.99 Build Your Own Bowl Offer first appeared on RestaurantNews.com .
The new space will be flexible and adaptable, designed for pop-ins and snacks, leisurely meals, grazing across shared plates, or simply perching for a glass of wine.
LOS ANGELES — It’s lunchtime at Fountain Grains & Greens in East Hollywood, a counter-service restaurant where customers increasingly prefer their rice and vegetable bowls piled high with hunks of chicken or steak.
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