Emirateswoman iconEmirateswomanSep 24, 2026

Ian Griffiths brings “utility lux” to Max Mara’s SS27 collection

On the third day of the Milan Fashion Week, Max Mara SS27 presented its collection with Ian Griffiths as creative director, the line being based on a concept he referred to as "utility lux". In keeping with the brand's long-standing image of offering quiet, wearable luxury, the show was devoid of any grand spectacle and […]

Ian Griffiths brings “utility lux” to Max Mara’s SS27 collection

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On the third day of the Milan Fashion Week, Max Mara SS27 presented its collection with Ian Griffiths as creative director, the line being based on a concept he referred to as "utility lux".

In keeping with the brand's long-standing image of offering quiet, wearable luxury, the show was devoid of any grand spectacle and […]

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On the third day of the Milan Fashion Week, Max Mara SS27 presented its collection with Ian Griffiths as creative director, the line being based on a concept he referred to as "utility lux". In keeping with the brand's long-standing image of offering quiet, wearable luxury, the show was devoid of any grand spectacle and […]

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