The Loyal Subjects launches Skittens, a fashion-forward mystery plush exclusive to Walmart

# Overview Skittens, a new original IP of collectible plush cats that mix kawaii styling with lifestyle and streetwear influences. The product is launching as mystery box collectibles and will be exclusive to Walmart at first. Specialty and other retail partners are expected to follow later in the year.

# Product details

Wave 1 includes 11 Skittens divided by rarity: six commons, three rares, and two uber rares. The rare characters are Chi Chi (Juicy Couture), Styles (Volcom), and Lamb Boy. The two uber rares are Ronnie "Sweet Cream" and Jimmy James "I'm a Toys 'R' Us Kid." Pull rates are provided: rares are 1-in-24 and uber rares are 1-in-96.

# Collaborations and labels Wave 1 features licensed fashion collaborations as well as in-house branding: Juicy Couture, Reebok, RVCA, Volcom, Toys "R" Us, and The Loyal Subjects' own Sweet Cream label appear across the launch roster. Those partnerships shape specific character outfits and brand tie-ins within the blind-box offering.

# Retail rollout and availability Skittens are set to launch exclusively at Walmart later this month. The Loyal Subjects indicates that specialty and key retail partners will be added later this year. For official updates and full product details, the company lists theloyalsubjects.com as a resource.

# Designer background and origin story Jonathan Cathey, Founder and CEO of The Loyal Subjects, said he originally designed Skittens as playful sketches for his wife—her cat Coco inspired the nickname "Skitten." Cathey described those early drawings of cats in streetwear as the creative seed that developed into the finished collectible line.

# What collectors should note

• Each Skitten is sold in a mystery box format, so pull odds matter for collectors who care about completing sets or finding the uber rares.
• The inclusion of licensed fashion brands may increase interest among collectors who follow streetwear or nostalgic retail brands (e.g., Toys "R" Us).

# Bottom line Skittens position The Loyal Subjects' newest IP at the intersection of small plush collectibles and fashion-driven blind-box products. The declared pull rates and named brand collaborations give collectors clear targets for collecting, while the initial Walmart exclusivity creates a narrow early retail window for buyers.