Romania Insider iconRomania InsiderSep 25, 2026 ~1 min source read

Survey: Three out of four Romanians bought secondhand clothing in the last three years

Choosing secondhand products is primarily a financial decision for Romanians. Thirty percent of the Romanian respondents say they choose secondhand clothing because of the more affordable price, and the desire to spend less is another important reason.

Survey: Three out of four Romanians bought secondhand clothing in the last three years

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Useful takeaways from this story.

Choosing secondhand products is primarily a financial decision for Romanians.

Thirty percent of the Romanian respondents say they choose secondhand clothing because of the more affordable price, and the desire to spend less is another important reason.

A total of 36% of those who say they have bought more secondhand clothing in recent years reported that, during the same period, they also increased their purchases of new items.

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The useful part

Choosing secondhand products is primarily a financial decision for Romanians. Thirty percent of the Romanian respondents say they choose secondhand clothing because of the more affordable price, and the desire to spend less is another important reason. A total of 36% of those who say they have bought more secondhand clothing in recent years reported that, during the same period, they also increased their purchases of new items.

How it works

  • Nearly three-quarters of Romanians (74%) have bought secondhand clothing in the past three years, and more than half have also purchased secondhand furniture, electronics, or appliances, according to a...
  • However, secondhand purchases do not necessarily replace new products.
  • In many cases, interest in secondhand goods is growing as people gain confidence in this shopping experience, the authors of the survey explain.
  • Among Romanians who have bought secondhand products in the last three years, 43% say they buy secondhand children's clothing more often, and 37% buy secondhand adult clothing more frequently.
  • Even when it comes to purchases that typically require more careful consideration, such as home appliances and electronics, about 3 in 10 respondents say they have started choosing secondhand options more...

What to take from it

While at the European level, many consumers say they do not buy such products simply because they do not need them, in Romania reservations about secondhand purchases are primarily related to trust. At the same time, for 60% of Romanian respondents, the first option when they no longer wear certain clothes is to give them to friends or f... For clothing, the main concerns relate to hygiene, cited by up to 23% of respondents.

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