Foodinjapan iconFoodinjapanSep 24, 2026

Hoya (ほや)

Knobbly, orange-red lumps sit in the display, and they look more like fruit than seafood. Miyagi farmers raise them along the Sanriku Coast, so they turn up in local markets every summer.

Hoya (ほや)

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Knobbly, orange-red lumps sit in the display, and they look more like fruit than seafood.

Miyagi farmers raise them along the Sanriku Coast, so they turn up in local markets every summer.

Early summer at a Sendai fish counter can bring a strange sight.

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The useful part

Knobbly, orange-red lumps sit in the display, and they look more like fruit than seafood. Miyagi farmers raise them along the Sanriku Coast, so they turn up in local markets every summer. Early summer at a Sendai fish counter can bring a strange sight.

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Early summer at a Sendai fish counter can bring a strange sight. Those lumps are the Hoya sea squirt, or maboya.

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