# What happened Llanmoor Homes, a Welsh housebuilder with more than 5,000 homes built in South Wales over 60 years, has urged the Welsh Government to publicly recognise the value of new-build homes. The company is supporting the Home Builders Federation's Power to Move campaign, which aims to shift public and policymaker perceptions about new homes sold on the open market.
# Why Llanmoor is calling for change
# Numbers cited by the developer Llanmoor and the campaign point to 2025/26 delivery and investment figures across Wales:
- 5,159 new homes delivered in 2025/26.
- £230 million allocated for affordable housing.
- £32 million spent on infrastructure, including around £14 million for new or improved schools.
- £1.1 billion of economic activity tied to those new homes.
The Welsh Government estimates an additional 8,700 homes are needed each year until 2030 to meet demand.
# Where Llanmoor is building now The company lists several active or approved projects across Wales:
- Rossers Field, Govilon: 51 homes (first Monmouthshire development).
- Saint Sannans Field, Aberbargoed: 67 homes, plus a nearby reserved matters approval for 40 more.
- Parc Tondu, Tondu: 405 homes.
- West Bridgend: land with resolution to grant consent for up to 850 homes subject to a Section 106 agreement.
Llanmoor asks policymakers at local and national levels to:
- Recognise the social and economic contributions new-build housebuilding makes to communities.
- Work with private developers to promote the value of homes sold on the open market alongside social housing.
- Support public confidence in new-build housing so the industry can help deliver the number of homes Wales needs.
# Practical implications for policymakers and communities
# What remains unresolved
# Bottom line Llanmoor is making a case that new-build private housing delivers measurable community and economic benefits and wants the Welsh Government to recognise and work with builders to address Wales' shortfall of homes. The company's active pipeline demonstrates how it expects to contribute if policy and public sentiment align with that view.