How Travel Search, Discovery, and Booking Are Being Rewritten
Companies still organizing their spend around a linear path to purchase are investing against a model that no longer describes how travelers actually behave.
Useful takeaways from this story.
Companies still organizing their spend around a linear path to purchase are investing against a model that no longer describes how travelers actually behave.
The distribution and marketing funnel is changing shape.
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The useful part
Companies still organizing their spend around a linear path to purchase are investing against a model that no longer describes how travelers actually behave. The distribution and marketing funnel is changing shape.
Details worth keeping
The distribution and marketing funnel is changing shape.
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