What roofing colors customers will be asking for next

# The roofing colors customers will be asking for next

Sherwin‑Williams Coil Coatings, through its SHIFT color forecast, is shaping the conversation about the next wave of roofing colors. In a Read Listen Watch (RLW) conversation, Brynn Wildenauer of Sherwin‑Williams talks with Megan Ellsworth about which colors are rising in demand, why customers are asking for them, and how contractors can prepare.

Why color matters now

Homeowners and property owners are adding color to the list of priorities when choosing a roof. Performance and longevity remain important, but buyers increasingly evaluate how a roof contributes to curb appeal, architectural character, and the overall exterior palette of a building.

Contractors who can talk confidently about color can extend their value beyond installation: they help clients visualize outcomes, align choices with architectural style, and make decisions that reduce the risk of dissatisfaction after installation.

What the SHIFT forecast brings

Sherwin‑Williams' SHIFT color forecast provides a structured look at emerging preferences. That forecast combines design, cultural, and architectural signals to highlight shades and palettes that are gaining momentum. The RLW discussion focuses on how those signals translate to residential, commercial, and regional roofing choices.

Forecast insights help contractors anticipate which finishes and color families will be requested, and they point to opportunities to introduce new options to clients at the right time.

Practical sales applications

Applying color guidance during estimation and specification increases customer confidence and can differentiate a contractor's offerings in a competitive market.

Regional, residential, and commercial trends

The conversation reviews different trends by sector and region. While preferences vary, the forecast helps contractors recognize patterns—whether property owners are becoming more adventurous with exterior design or preferring safer, traditional palettes.

recommendations, stock appropriate finishes, and prepare for demand shifts in their territories.

Looking ahead five years

The RLW goes beyond today's popular options to examine what roofing professionals should monitor over the next five years. The discussion touches on how manufacturers and contractors can work together to educate the market, introduce new color options, and be ready when demand increases.

Contractors who track forecast signals and align inventory and marketing with emerging colors will be better positioned to capture new business in metal roofing.

How to act now

• Review the SHIFT color forecast and identify palettes that align with your market.
• Include color discussions early in the sales process and use visual tools to help customers imagine outcomes.
• Train crews and estimators to present color as part of the complete roofing solution, not an afterthought.
• Coordinate with manufacturers and distributors to ensure access to trending finishes.

Register for the RLW session "Color Trends Contractors Need to Know" to hear the full conversation with Sherwin‑Williams Coil Coatings and get practical tips for applying these trends in your business.

Where to learn more

Sherwin‑Williams Coil Coatings maintains product and forecast information through its industrial website and the RoofersCoffeeShop Coffee Shop Directory. The RLW provides a focused session on color trends for contractors.