Fastcompany iconFastcompanySep 25, 2026 ~1 min source read

McDonald’s is changing its menu for the Ozempic era

As part of a newly announced $8.5 billion overhaul slated for the next decade, the fast-food giant aims to meet customers' ever-shifting tastes. Due to its rapid effects, those using drugs like Ozempic or Mounjaro need to prioritize protein intake to prevent muscle loss—a habit that has since led to a boom in protein-packed products.

McDonald’s is changing its menu for the Ozempic era

Share this story

Send the public story page.

Useful takeaways from this story.

As part of a newly announced $8.5 billion overhaul slated for the next decade, the fast-food giant aims to meet customers' ever-shifting tastes.

Due to its rapid effects, those using drugs like Ozempic or Mounjaro need to prioritize protein intake to prevent muscle loss—a habit that has since led to a boom in protein-packed products.

Now, McDonald's is looking to jump on board with the protein craze, McDonald's executives announced during the company's Investor Day presentation in Chicago on September 23.

Building the complete brief

The page is ready to read now. The fuller skim-friendly version will appear here automatically.

The useful part

As part of a newly announced $8.5 billion overhaul slated for the next decade, the fast-food giant aims to meet customers' ever-shifting tastes. Due to its rapid effects, those using drugs like Ozempic or Mounjaro need to prioritize protein intake to prevent muscle loss—a habit that has since led to a boom in protein-packed products. Now, McDonald's is looking to jump on board with the protein craze, McDonald's executives announced during the company's Investor Day presentation in Chicago on September 23.

How it works

  • Under the plan, the burger chain will roll out new menu items across various markets, including new wraps and grilled chicken sandwiches.
  • It will also experiment with bowls and egg bites, providing customers with high-protein options in various sizes.
  • We need to keep giving them more reasons to make McDonald's their first choice," Skye Anderson, the president of McDonald's USA, said during the investor day event.
  • to tapping into a growing customer base seeking protein, McDonald's is also looking to modernize the restaurants as a whole.
  • For instance, stores are set to be equipped with lockers for delivery orders, improved kitchen layouts, and AI -enabled technology to help improve the restaurant's <a...

Details worth keeping

McDonald's is trying to step into the Ozempic era. population is currently using a GLP-1 medication for weight-loss purposes.

Keep reading in the app

Open the app view to save this story, compare related coverage, and continue from the same source.

Open in app