Emirateswoman iconEmirateswomanSep 25, 2026

Editor’s Review: At Gucci, designer Demna is ready to make tills ring

Well, that's one way to get the tastemakers of fashion into a Gucci store to check out the merchandise — make the show set into a massive Gucci flagship boutique. In what Demna framed as his first fully realised collection in his vision, the designer, who has spent 12 months diving deep into the archives […] The post Editor's Review:

Editor’s Review: At Gucci, designer Demna is ready to make tills ring

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Well, that's one way to get the tastemakers of fashion into a Gucci store to check out the merchandise — make the show set into a massive Gucci flagship boutique.

In what Demna framed as his first fully realised collection in his vision, the designer, who has spent 12 months diving deep into the archives […] The post Editor's Review:

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Well, that's one way to get the tastemakers of fashion into a Gucci store to check out the merchandise — make the show set into a massive Gucci flagship boutique. In what Demna framed as his first fully realised collection in his vision, the designer, who has spent 12 months diving deep into the archives […] The post Editor's Review:

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