Emirateswoman iconEmirateswomanSep 25, 2026

Demna turns Milanese glamour on its head for Gucci SS27

Demna used his SS27 show to declare that this was the moment he had found his voice for Gucci. He staged the runway like a boutique with models playing customers strolling past a street front where rain and sunshine traded off.

Demna turns Milanese glamour on its head for Gucci SS27

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Demna used his SS27 show to declare that this was the moment he had found his voice for Gucci.

He staged the runway like a boutique with models playing customers strolling past a street front where rain and sunshine traded off.

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Demna used his SS27 show to declare that this was the moment he had found his voice for Gucci. He staged the runway like a boutique with models playing customers strolling past a street front where rain and sunshine traded off.

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