SF’s “Golden Hour” Filipino Night Market Returns Oct. 24, 2026 — Free RSVP at Victory Hall (SoMa)

# What this event is Saturday, October 24, 2026. Undiscovered SF is staging this edition as Season 10, a one-night market focused on Filipino American food, art, music, and retail along Ritch Street Alley. The event runs 4:00–10:00 PM and is free to attend with an RSVP.

# Where and why it matters locally The market takes place around Victory Hall at 360 Ritch St, a building that's been part of the neighborhood since 1908 and is connected to the block's nightlife and cultural history. The market fills Ritch Street — part of the Filipino Cultural Corridor — with vendors and performances, and includes an exhibition inside Victory Hall that honors the history of the 330 Ritch nightclub.

# What you'll find there Come prepared to eat, shop, and listen. The night market offers:

• Retail stalls selling art, crafts, and fashion tied to community makers.
• DJ sets and live music to keep the atmosphere lively.
• A special exhibition inside Victory Hall focused on the former 330 Ritch nightclub and its role on the block.

The listing explicitly invites attendees to "come hungry" and "come ready to move," signaling a mix of dining and dance-friendly programming rather than a passive marketplace.

# Who's involved

# Practical details

• Date and time: Saturday, October 24, 2026, 4:00–10:00 PM.
• Location: Victory Hall, 360 Ritch Street (Ritch Street Alley), San Francisco.

• Audience: All ages.

# Why attend and what to expect This edition is framed as a celebration of ten seasons of Undiscovered SF and aims to be an intimate but energetic evening centered on local Filipino American culture. Expect a concentrated, block-long event with food-first programming and music. The Victory Hall exhibition provides historical context for the neighborhood's nightlife and community memory, so attendees can pair entertainment with a short, place-focused history visit.

# Tips for going

• RSVP ahead of time since admission is free but requested.

• Arrive earlier in the evening if you want shorter lines for popular food stalls or to view the exhibition before it gets busy.

# Closing note