Creativeboom iconCreativeboomSep 25, 2026

Bentley and FutureBrand rethink the car showroom as a place you'd actually want to linger

Unveiled at London's Jack Barclay this week, the new global concept swaps the traditional forecourt hard sell for lounges, a materials atelier and a "cinematic handover room".

Bentley and FutureBrand rethink the car showroom as a place you'd actually want to linger

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Unveiled at London's Jack Barclay this week, the new global concept swaps the traditional forecourt hard sell for lounges, a materials atelier and a "cinematic handover room".

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Unveiled at London's Jack Barclay this week, the new global concept swaps the traditional forecourt hard sell for lounges, a materials atelier and a "cinematic handover room".

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