AMC+ has released the first full trailer for Yaga, a television adaptation of Kat Sandler's play that recasts the Slavic Baba Yaga myth as a contemporary, sexually charged witchcraft mystery. The trailer emphasizes atmosphere and erotic tension alongside ritual and menace.
The series centers on Rapp, a private investigator played by Noah Reid, who arrives in the small coastal town of Whittock to investigate the disappearance of Henry Park, the young heir to a powerful fishery (portrayed by Hudson Williams). The town contains a web of secret lives and enigmatic suspects, and the story weaves mystery thriller beats with folkloric elements of ancient magic and witchcraft.
Principal cast named in the coverage includes Noah Reid (Rapp), Hudson Williams (Henry Park), Clark Backo (Detective Carson), and Carrie-Anne Moss (Katherine), with a broader ensemble that includes Sheila McCarthy, Megan Follows, Ezra Franky, Patrick Gilmore, Katharine Isabelle, Hiro Kanagawa, Emilija Baranac, Georgia Acken, Anisa Harris, and Sam Krochmal.
Release plan and festival screenings
AMC+ scheduled the U.S. premiere for Friday, October 23, with the service launching the series by releasing two episodes at once. Subsequent episodes are to roll out weekly, culminating in a two-episode finale on Friday, November 27. Prior to streaming launch, Yaga had a world premiere at the Toronto International Film Festival and planned a panel presentation at New York Comic Con on October 9.
The trailer combines moody coastal visuals, occult imagery, and charged interpersonal dynamics. Marketing language and reviews in the coverage describe the series as leaning into atmosphere over jump scares and positioning Baba Yaga as a figure who can be read as either a murderous seductress or a powerful enchantress, depending on perspective.
- Platform: AMC+ (U.S. release date October 23)
- Launch: Two episodes on premiere date, then weekly releases
- Episode count: Coverage cites an eight half-hour episode structure
Yaga targets audiences who want folklore updated into character-driven mystery with horror-adjacent elements and a strong ensemble cast. Its festival presence and the involvement of established actors like Carrie-Anne Moss indicate a production positioned for both genre fans and viewers who follow prestige streaming releases.