BCCI names Muthoot Fincorp as new title sponsor for Team India; partnership starts with IND vs WI 1st ODI

India (BCCI) announced Muthoot Fincorp Limited as the new title sponsor for Team India. The partnership will commence with the India vs West Indies first One-Day International and continue until March 2028.

Title sponsorships are a primary commercial relationship for national cricket boards. This deal places Muthoot Fincorp on a platform that reaches Indian fans across formats and events while associating the company brandally with India's men's and women's teams.

• BCCI president welcomed Muthoot Fincorp to the BCCI family and said the board looks forward to building a "strong partnership" in upcoming seasons. He pointed out a visual fit: Muthoot Fincorp's distinctive blue colour aligns with India's "Men in Blue" and "Women in Blue" kits.
• BCCI secretary Devajit Saikia described the sponsor's involvement as "very encouraging" and said the board is happy to have them on board. He added that the board looks forward to working together to provide playing opportunities and high-quality cricket for fans across the country.

• Visibility: Expect Muthoot Fincorp branding on official team assets and across events covered by the board's sponsorship rights, starting with the IND vs WI first ODI.
• Timeline: The contract runs through March 2028, covering the short term across multiple series and potential marquee events within that window.
• Fan engagement: BCCI statements signal plans to involve the sponsor in fan-facing activities and in programs linked to player development, though specific initiatives were not listed in the announcement.

The announcement follows the BCCI's commercial activity throughout the year as it allocates sponsorships and rights for national teams. The new title sponsor will enter a landscape where sponsors use team association to reach large, diverse cricket audiences across India.

The association will be visible starting with the India vs West Indies first ODI. Further details such as financial terms, exact branding placements, and specific fan or grassroots programs were not included in the announcement and may appear in subsequent BCCI releases or partner statements.