Forbes iconForbesSep 26, 2026

Second Werwulf Trailer Arrives With a Moon‑timed ARG Players Must Solve

Robert Eggers’ medieval horror Werwulf released a second trailer on the September full moon and launched an alternate reality game that runs across the fall’s full moons.

‘Werewulf’ Gets Another Terrifying Trailer And A Mysterious ARG To Solve

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The marketing push links theatrical promotion with interactive gameplay timed to lunar phases, encouraging repeat engagement across three full moons.

# Overview The second trailer for Werwulf, Robert Eggers' medieval horror film, premiered timed to the September full moon. The trailer release coincides with an interactive Alternate Reality Game (ARG) that extends across the fall. The campaign asks fans to participate in timed puzzles that unlock during each full moon between September and November.

# What's in the trailer The new trailer supplies additional imagery and tone for the film's period setting and horror elements. Coverage notes how the footage enhances the sense of a fog‑bound, folk‑horror atmosphere and emphasizes themes of hunting, transformation, and menace without revealing full plot details.

# The ARG: how it works DevourethAllMankynde.com and is synchronized to the moon schedule. According to reporting, each full moon between September and November opens a 24‑hour window when players must find a hidden "sign" across digital platforms and decode it on the site. Completing the three moon challenges culminates in a "mysterious prize" for those who finish all three phases, per reporting on the campaign's structure.

# Cast and creative team mentioned in coverage Coverage around the trailer and campaign references the film's cast and collaborators in reporting about the release. Names associated with Werwulf in coverage include Aaron Taylor‑Johnson, Willem Dafoe, Lily‑Rose Depp, and Ralph Ineson. Robert Eggers is identified as the director, and Focus Features is cited as releasing the trailer and coordinating the campaign.

# Why the campaign matters This marketing approach blends traditional trailer drops with an interactive scavenger hunt. Tying puzzles to real­-time lunar events encourages recurring attention across multiple weeks, rather than a single trailer burst. The 24‑hour windows create urgency and a community puzzle dynamic, useful for sustaining buzz in the lead‑up to the film's wider release.

# Practical takeaways for fans who want to participate

  • Visit DevourethAllMankynde.com on full‑moon dates in September, October, and November.
  • Expect a single 24‑hour period each full moon to locate and decode a hidden sign.
  • Completion across all three moons offers a culminating prize, according to coverage.

# Final note

More context around this story.

Werwulf
Artofvfx iconArtofvfxSep 29, 2026

Werwulf

After Nosferatu, here comes Robert Eggers’ new film, Werwulf! Enter a dark and haunting world of devotion, damnation and a terrible curse. Werwulf takes audiences to medieval Britain, where a mysterious creature lurking in the fog transforms local folklore into terrifying reality. The visual effects for Werwulf were cr

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