Hull-founded Impact Handling will operate as Aprolis Handling, aligning the UK business with its French parent and using the change to support a unified European platform and future growth.
Impact Handling will be rebranded as Aprolis Handling, five years after acquisition by Aprolis Group in 2021.
The business will continue supplying and servicing Cat Lift Trucks alongside partners such as Carer, Konecranes and Mol.
The rebrand aims to create a unified European platform for customers, colleagues, partners and shareholders without altering the company’s existing solutions-led approach.
# What happened Impact Handling, a Hull-based materials handling company founded in 1985, will change its trading name to Aprolis Handling. The decision follows its acquisition by French-owned Aprolis Group in 2021 and comes five years after joining that group.
# Why the change now According to the company, the original name was kept after the acquisition because Impact had an established reputation in the UK. After five years under Aprolis Group ownership, the business says the time is right to move to a single, unified identity that supports growth and creates a stronger European platform.
# What the company does today
That solutions-led approach is central to the business and will continue under the new name.
# Partnerships and product range
# Leadership comment Steve Shakespeare, CEO of Aprolis UK, explained the rationale: the company deliberately retained the Impact name after acquisition because of its strong reputation, but now considers it the right moment to take the next step in the business's evolution by adopting the Aprolis name.
# What changes for customers and operations The announcement presents the rebrand as an identity and platform alignment rather than a shift in commercial or technical focus. The company states it will continue delivering the same range of equipment and lifecycle services. The stated objectives are to deliver benefits across customers, colleagues, partners and shareholders and provide a vehicle for further growth.
# What to watch next Look for practical changes over the coming months such as updated branding on communications, premises and fleet, and any consolidation of UK operations into Aprolis Group processes or commercial structures. Monitor whether the rebrand brings changes in product lines, pricing, service levels or geographic coverage as the company seeks to expand under the Aprolis name.
# Bottom line Impact Handling will become Aprolis Handling as part of a planned move to present a single European platform after five years of ownership by Aprolis Group. The company says its product partnerships, solutions-led approach and lifecycle services will continue under the new name while the rebrand supports future growth.
Materials handling specialist Impact Handling is entering the next chapter of its journey after announcing it will be renamed Aprolis Handling. The rebrand comes five years after Impact Handling was acquired by French-owned materials handling specialist Aprolis Group. Founded in Hull in 1985, Impact Handling has built
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