Studio Heritage Living concludes NY Home Fashions Market Week, pushing retail architecture and product storytelling for home textiles

The useful part

September 12, 2026 Events Textile Genesis Organizes Exclusive Supplier Workshop in Dhaka September 1, 2026 Conversations Conversations A Decade of Textile Focus: September 6, 2026 Technical Textiles Cotton & Nonwovens in Technical Textiles August 23, 2026 Technical Articles Bangladesh loses its 2nd position to Vietnam: A key highlight of SHL's participation was its collaboration with Alok Industries, where the studio designed the showroom's retail architecture around four distinct sleep platforms:

How it works

• Each platform was developed around a specific consumer need, product story and dedicated retail presentation, creating a structured approach to showcasing Alok Industries' product offerings to buyers.
• The retail architecture brought together product development, packaging, pricing and merchandising to demonstrate how manufacturers can present their product ranges as integrated, store-ready propositions.
• Speaking about the collaboration, Biji Chacko, COO, Alok Industries, said: "It has been a wonderful experience working with Studio Heritage Living.
• I am very happy with the work Disha and her team have done in putting everything in place, developing the packaging, and helping to develop the products.
• It was a wonderful experience working with them." The collaboration also reflected Alok Industries' shift towards a more consumer-oriented product development approach.

What to take from it

They helped us in designing this thought process, and within a short time, they did a marvelous job. SHL's retail architecture helped translate these product directions into a cohesive presentation for retail buyers. Disha Shah, Founder, Studio Heritage Living, said: "The home textiles industry is evolving, and manufacturers today have an opportunity to communicate their product offerings through stronger, more integrated stories.

Example or evidence

• Through its work, SHL aims to bridge the gap between product development and retail presentation, helping manufacturers build cohesive B2B narratives that connect product selection, pricing, packaging and...
• The discussions reflected the need for manufacturers to develop stronger narratives around their product ranges, enabling retailers to better understand product differentiation, pricing, functionality and...

Details worth keeping

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