Tempest strengthens travel-trade support with sales-led push and digital plans

# What changed Tempest Car Hire is rolling out a set of sales-led measures to make it easier for travel management companies (TMCs) and travel agents to sell and fulfil car rentals in South Africa. The company is focusing on distribution, product consistency and digital access so agents can build complete client itineraries more efficiently.

# Where Tempest is strengthening coverage

# How agents will access Tempest

# Fleet and product positioning Tempest positions its fleet as modern and suitable for corporate and leisure travellers. The company highlights a balance of comfort, efficiency and affordability so agents can match vehicles to diverse client needs. Consistency in vehicle standards across locations and booking types is a stated priority to support traveller expectations and repeat business.

# Simpler rentals and trade-friendly product The company aims to reduce complexity at the rental stage by offering a more transparent rental experience. Tempest describes its product as easy to sell and easy to use, which is presented as a way for agents to build trust with their clients and support conversion.

# Digital investment and future plans Tempest is developing an enhanced online booking platform designed to improve efficiency and ease of use for trade partners. The investment in digital capability is framed as alignment with agent needs, particularly where demand is growing for faster, more integrated booking environments.

# What this means for agents and TMCs

• Fewer supplier handoffs: wider national coverage reduces the need to piece together multiple local suppliers for multi-stop itineraries.
• Workflow integration: GDS access lets agents keep bookings inside familiar interfaces, cutting steps and potential errors.
• Predictable client experience: consistent vehicle standards and a transparent rental process can simplify post-booking service and client communication.
• Short-term improvement with longer-term digital gains: the current advantages are distribution and product, while the promised booking platform will address speed and integration needs once live.

# Bottom line Tempest is focusing on practical changes — broader location coverage, GDS distribution, a modern, consistent fleet and a simpler rental experience — to make its service more attractive and easier to sell to travel trade partners. An upgraded online booking platform is planned to further reduce friction for agents once launched.