Volvo plans an F‑segment flagship SUV bigger than the XC90 to take on Range Rover

# Overview

Volvo's design boss, Thomas Ingenlath, has confirmed the company is planning an F‑segment flagship SUV that will be larger than the current XC90 and its electric EX90 sibling. The intention is to move above the XC90's E‑segment positioning and create a true full‑size luxury SUV aimed at buyers who prioritise size and presence, especially in the United States.

# Market and positioning

The United States is the primary target: Ingenlath summed it up plainly, "In the US, size matters. It's about the size of a car." But Volvo expects demand for a larger flagship in other markets too. The new model is being positioned to compete with established full‑size luxury SUVs such as Range Rover, BMW X7, Mercedes GLS, Audi Q9, Cadillac Escalade and Lincoln Navigator.

The move ties into Volvo's broader ambition to push further into the premium segment and to increase brand desirability. Ingenlath used a comparison to luxury goods to explain the goal: desirability allows brands to command premium pricing, and design is the tool Volvo plans to use to elevate its position.

# Powertrain and production

The hybrid path is presented as a practical response to current market conditions, where demand for high‑end pure EVs is softer, particularly in the US.

# Design and interior direction

Ingenlath referenced a direct size comparison between the XC90 and a Range Rover to explain the difference between E‑ and F‑segment vehicles: "design‑wise, I would say it competes with it. But definitely size‑wise, I mean, Jesus, it is a different dimension."

# How it fits into Volvo's product plan

CEO Håkan Samuelsson has set a target of 13 new models by 2030, and this F‑segment flagship is almost certainly part of that roadmap. Volvo has said it will launch multiple new vehicles for Western markets, across body types and powertrains, and the flagship would be among the highest‑profile introductions in that programme.

# Competitors and likely buyer appeal

The car will square up against the largest premium SUVs on the market. Volvo's stated route to standing out is design‑led desirability, combined with a powertrain package that balances EV range with the packaging and towing expectations of large‑SUV buyers. The US market's size preference and Volvo's production capability in South Carolina make this a logically targeted project.

# Timeline and next published signals

Watch for the concept reveal early next year for clearer cues on styling, cabin controls and branding. Production timing was not specified, but the model is expected before the end of the decade and is integrated into Volvo's 2030 model roll‑out plans.