Retailbrew iconRetailbrewSep 28, 2026

Americans are spending more than ever on Halloween, but not throwing caution to the wind

Projected spending is set to reach a record $13.5 billion, while nearly half of shoppers are starting before October and keeping value top of mind.

Americans are spending more than ever on Halloween, but not throwing caution to the wind

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Projected spending is set to reach a record $13.5 billion, while nearly half of shoppers are starting before October and keeping value top of mind.

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Projected spending is set to reach a record $13.5 billion, while nearly half of shoppers are starting before October and keeping value top of mind.

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