WWE gave Bleacher Report global highlight rights across its programming slate. Because Bleacher Report is owned by Warner Bros. Discovery — current U.S. broadcaster of AEW — the agreement has prompted scrutiny about AEW’s upcoming negotiations and the wider corporate ties at play.
WWE and Bleacher Report reached a multi-year deal giving B/R global highlight rights for Raw, SmackDown, NXT and WWE Premium Live Events, with B/R to distribute content across its platforms and maintain a ringside presence at select events.
WBD says the new WWE deal will not affect its current agreement with AEW and that WBD could still make a highlights deal with AEW in the future.
On September 28, 2026, WWE and Bleacher Report announced a multi-year partnership that gives Bleacher Report global highlight rights across WWE's programming slate. The agreement covers Monday Night Raw, Friday Night SmackDown, NXT and WWE Premium Live Events such as WrestleMania. Bleacher Report will distribute highlights across Bleacher Report, House of Highlights and B/R Wrestling, and will have a ringside presence at select premium live events.
Why the deal matters beyond highlights
Bleacher Report is owned by Warner Bros. Discovery (WBD). WBD also owns the U.S. broadcast homes for All Elite Wrestling's weekly shows — TBS and TNT. AEW's domestic television deal with WBD runs through the end of 2027. That shared corporate relationship is why the WWE–B/R announcement prompted immediate questions about what it could mean for AEW's next round of TV negotiations.
WWE executives framed the deal as expanding WWE's global reach through Bleacher Report's platforms. Bleacher Report described the move as part of a broader strategy to serve sports fans across platforms. Warner Bros. Discovery told POST Wrestling that the new highlights arrangement won't affect its current deal with AEW and said WBD could someday make a highlights deal with AEW as well.
Industry coverage and opinion pieces have recommended AEW consider more streaming suitors ahead of its 2027 expiration, noting Khan may need to pursue multiple options. The central questions now are: Will corporate consolidation and executive relationships influence where AEW lands for its next television agreement? And if WBD's resources are increasingly committed to WWE highlights, can Bleacher Report maintain editorial and operational support for AEW content?
WWE has agreed a new multi-year content deal with Bleacher Report, who are owned by AEW's broadcast partner, Warner Brothers Discovery.
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