Intuit Adds Ten New Members to Its Accountant Council, Including 2026 ProAdvisor of the Year

# What happened

Intuit announced ten new members to its Accountant Council at the Fall meeting held at its Mountain View headquarters. The additions span firm sizes, advisory models, and industry focuses. Intuit said it values customer feedback to shape the products and services accountants need.

# Who joined

The new council members include practitioners and firm leaders with experience in client accounting and advisory services (CAAS/CAS), automation, and practice operations. Notable inclusions:

• Jeff Siegel, 2026 ProAdvisor of the Year and founder of Siegel Solutions Inc., brings 37 years of accounting experience and a focus on accountants as technologists guiding clients through AI, automation, and software choices.
• Aaron Ackerman, CAAS lead at Top 75 firm HoganTaylor, offers cross-industry exposure including energy, nonprofit, construction, manufacturing, healthcare, and retail.
• Megan Bronson, partner and CAS leader at Squire, will represent needs tied to audit, tax, and business advisory at a multi-office firm.
• Shareen Corlett and Stacey Feldman are CAS leaders focused on technology adoption and connected platforms for client growth.
• Nicole Davis, partner at Conscious Accounting, highlights AI, automation, and advisory-first practice models and has committee experience with digital CPA initiatives.
• Tina McGill (MMAS CPA PC) brings healthcare-focused CAS and nonprofit workforce development through CPA Next.
• Stacey Naizer and Lindsey Willis bring practice transformation perspectives—organizational development, offshore bookkeeping models, and scaled workflows.
• Eric Wilson focuses on nonprofit needs through his CAS leadership at Your Part-Time Controller, LLC.

# Why it matters

Intuit positions the Accountant Council as a formal channel to gather practitioner input on QuickBooks and related accounting products. The group's composition—owners, CAS leaders, and technologists—signals an emphasis on feedback around workflow automation, AI adoption, platform connections, and industry-specific needs (healthcare, nonprofit, retail, construction).

Jeff Siegel's selection as a council member and 2026 ProAdvisor of the Year points to Intuit's continued attention to practitioners who combine deep accounting experience with technology advocacy.

# What Intuit said

Kim Amsbaugh, Intuit corporate communications, told Insightful Accountant that Intuit is excited to welcome the new members and said, "We believe that listening to customer feedback is paramount when it comes to our ability to deliver the products and services accountants need to grow their firms and meet their client needs."

# How the council is structured now

# Practical implications for accounting firms

• Firms that provide CAS can look for features and integrations shaped by practitioners working at both small advisory firms and larger multi-office firms.
• Industry-specific considerations (nonprofit, healthcare, retail, construction) are represented, which may lead to more specialized workflow or reporting enhancements.

# Bottom line

Intuit expanded its Accountant Council to include ten practitioners who emphasize CAS, automation, AI, and industry-specific workflows. The move reinforces Intuit's stated approach of incorporating direct customer feedback into product development for QuickBooks and related accounting platforms.