Webinar: How to see true farm profitability beyond the standard P&L

# What this webinar covers

At 12:00 p.m. Eastern on September 29, 2026, Figured and Insightful Accountant ran a one-hour webinar titled "Beyond the P&L: Uncovering True Profitability for Agriculture Clients." The session focuses on how a standard accountant-facing profit-and-loss statement can hide what each farm enterprise (corn, soybeans, cattle, etc.) actually contributes to profit.

# The problem: blended P&Ls hide reality

Standard P&Ls are designed for tax filing and overall reporting. On farms with multiple enterprises, that blended view can mislead both farmers and their accountants about which parts of the operation are making money. In particular, on-farm movement — crops or feed that never leave the operation and therefore never show up as revenue — distorts enterprise-level results.

# What you need to add to accounting data

You don't need a full record-keeping overhaul. The webinar shows that a small number of additional data points unlock enterprise-level gross margin reporting:

• Yield by enterprise
• Acreage or area assigned to each enterprise
• Livestock movement and internal transfers

With those inputs, you can trace output, allocate costs, and calculate gross margin per enterprise.

# and lending conversations

Enterprise-level gross margin reporting serves two practical functions. First, it gives accountants a concrete advisory entry point: you can show farmers which enterprises are driving or dragging the bottom line, then discuss operational or pricing changes. Second, the same reporting provides the kind of current, accurate information lenders expect when a client seeks financing, expansion capital, or a loan renewal.

# Figured enterprise trackers and required effort

Figured's enterprise trackers are demonstrated as a way to capture the small set of additional inputs and produce gross margin reporting. The webinar emphasizes how little data is actually required to get meaningful enterprise results and how those reports map to advisory conversations.

# Who should attend

The session is aimed at accountants and advisors who already have advisory conversations with farm clients or who are stepping into agricultural advisory for the first time. Attendance at the prior session in the series is not required.

# CPE eligibility

The webinar offers 1 CPE credit. To qualify, participants must attend at least 50 minutes of the one-hour session and answer all required CPE polling questions tied to the learning objectives.

# How to register

Registration was offered through Insightful Accountant's webinar registration links for the September 29 (Session 2) session and an upcoming Session 3 on October 21, 2026.

# Presenter and host

The session featured Mitchell Parks, Senior Account Executive at Figured, and Dr. Christine Gervais, host of Insightful Accountant's Tax Practice News. The article summarizing the webinar was written by William Murphy, who manages technical content for Insightful Accountant.

# Practical next steps for accountants

• Start by collecting or confirming yield, acreage, and livestock movement data for each client enterprise.
• Run or request enterprise-level gross margin reports (using Figured or similar trackers) rather than relying only on the blended P&L.
• Use enterprise margins to guide advisory conversations and prepare lender-ready reports when clients need capital.