Cultofmac iconCultofmacSep 28, 2026

Today in Apple history: Apple’s greatest ad ever? The story behind ‘Think Different.’

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Today in Apple history: Apple’s greatest ad ever? The story behind ‘Think Different.’

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Your source for the latest Apple news, rumors, analysis, reviews, how-tos and deals.

On September 28, 1997, Apple debuted its iconic "Think Different" ad.

The powerful TV commercial became a milestone for Apple advertising.

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Your source for the latest Apple news, rumors, analysis, reviews, how-tos and deals. On September 28, 1997, Apple debuted its iconic "Think Different" ad. The powerful TV commercial became a milestone for Apple advertising.

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On September 28, 1997, Apple debuted its iconic "Think Different" ad. The powerful TV commercial became a milestone for Apple advertising.

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