# Week is
Asia Music Week is a newly launched, four-day gathering for the electronic music industry scheduled for 7–10 December 2026 in Chonburi, Thailand. The event is framed around the philosophy MEET. CONNECT. CREATE. It brings together artists, DJs, labels, promoters, festivals, streaming platforms, technology companies, agencies and brands to exchange ideas and build business relationships across the region.
# Why Chonburi and why this format
Organisers chose Chonburi deliberately to combine professional programming with destination experiences along Thailand's coast. The format aims to mix formal conference elements — panels, talks and meetings — with showcases, brand activations and hospitality. The stated goal is to create opportunities that unfold both inside meeting rooms and in more informal social settings.
The ambition is not to copy an established Western conference but to develop a platform that reflects the changing shape of global electronic music, with Asia increasingly important across audiences, festivals, clubs and streaming markets.
# What attendees can expect
- Industry talks and panels covering streaming, artist development, festivals, technology, branding, new markets and the economics of the music business.
- Networking sessions and structured meeting opportunities for industry professionals.
- Artist showcases and brand activations to spotlight talent and commercial partners.
- Informal social and hospitality experiences that combine business with local lifestyle and destination elements.
Intended participants include both Asian professionals seeking greater access to the global industry and international companies looking to understand and enter Asian markets.
# The regional context
Asia Music Week positions Asia itself as the subject of the conversation rather than a footnote. The event recognises that Asia is not a single market: Thailand, China, Japan, South Korea, India, Indonesia, Vietnam, Singapore and other territories each have distinct audiences, platforms and business environments. The event's stated purpose is to create a place where that diversity can be discussed directly and where cross-border relationships can form.
Thailand's broader role on the global dance calendar is growing, with events such as Tomorrowland Thailand and other major festivals signalling increased industry interest in the country. Asia Music Week is intended to become an annual fixture that the international industry returns to each year to track developments across the region.
# How organisers frame value
Organisers emphasise practical outcomes: helping international companies discover opportunities in Asia while giving Asian artists and music businesses better access to global networks. Sessions are framed around current industry topics — streaming economics, artist development and festival strategies — with the aim of translating conversations into partnerships, bookings and business deals.
# What to watch next
# Bottom line